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Written by: Christian Haskins

5 Must-Have Social Media Tools Going Into 2020

2020 is the year to stop fooling around and get serious about your social media presence. Here are the top 5 social media tools to use going into 2020.

Social media has completely transformed the online marketing landscape. The platforms that started off with cat pictures have morphed into multibillion-dollar industries with unlimited marketing potential.

2020 is the year to stop fooling around and get serious about your social media presence. This article will give you the top 5 social media tools you can use to completely obliterate the game in 2020.

1. Buffer Publish

Screen shot of the buffer platform

Website: https://buffer.com/

Plans: Free Paid plans start at $15/mo

Description:

Buffer Publish is a social media scheduling tool belonging to the Buffer Suite. Buffer Publish allows you to cross-post to multiple social media platforms or tailor individual posts to specific platforms and much more.

Key Features:

  • Schedule social media posts
  • Custom post schedules for different days and platforms
  • Analyze social media performance
  • Share links, images, and videos with Chrome extension

2. Social Insider

Screenshot of social insider

Website: https://www.socialinsider.io/

Plans: Pricing starts at $59/mo

Description:

Social Insider is an analytics and benchmarking tool for Facebook, Instagram, Youtube, and Twitter made for digital agencies and managers. It allows you to craft a winning social media strategy using advanced analytics, competitive benchmarking, social media KPIs and more.

Key Features:

  • Advanced social media analytics
  • Benchmark clients and competitor accounts
  • Create branded reports
  • Track social media KPIs

3. BuzzSumo

Screenshot of Buzz Sumo

Website: https://buzzsumo.com/

Plans: Pricing starts at $99/mo

Description:

BuzzSumo is a content research tool that allows you to find trending content and influencers within any given topic. It allows you to analyze topics to adjust your content marketing strategy and get an overall better understanding of your social media impact.

Key Features:

  • Content insights
  • Content analysis reports
  • Influencer amplification
  • Competitor analysis and comparison

4. Feedly

Screenshot of Feedly

Website: https://feedly.com/

Plans: Free Paid plans start at $8/mo

Description:

Feedly is a news and content aggregator that allows you to curate custom feeds oriented around specific topics and influencers. It allows you to perform extensive research and stay up to date within your niche.

Key Features:

  • Influencer identification
  • Social reporting
  • Social measurement
  • Custom feed creation

5. Google Trends

Screenshot of Google Trends

Website: https://trends.google.com/

Plans: Free

Description:

Google Trends is a Google-owned tool that allows you to analyze popular Google search queries across different regions and languages. You can leverage it to monitor the popularity of topics and keywords and adapt your strategy accordingly.

Key Features:

  • Keyword research
  • Trend monitoring
  • Regional trend & keyword monitoring

Final Thoughts

All of the aforementioned tools are amazing tools on their own. However, without the proper marketing and social media strategy, tactics by themselves are going to get you nowhere.

So before pulling out your wallet and throwing money at social media marketing tools, make sure you have a solid marketing plan in place so that money doesn’t go to waste.

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