Are you driving traffic to your site but your conversion rate isn’t quite where you want it? Don’t worry, it’s a common problem.
In this article, we’re going to outline 33 tips you can start using today to boost your conversion rate and get the results you want.
What is Conversion Rate Optimization?
Conversion rate optimization is simply increasing your website’s conversion rate by modifying landing page elements and design. It’s really that simple!
What Is a Conversion Rate?
A conversion rate is the percentage of site visitors that take a desired action on your website. The action could be making a purchase, filling out a form or even simply clicking a button. You get to decide what does and doesn’t count as a conversion and make adjustments accordingly.
How do You Track Conversions?
It’s actually pretty easy to track conversions, all you need is a Google Analytics and Google Tag Manager account. Google Tag Manager allows you to clearly define conversions and Google Analytics allows you to track all defined conversions.
33 Tips to Increase Website Conversions
1. Have a clear value proposition
Make sure to have a clear value proposition to let visitors know exactly how your product or services will benefit them.
How do you differ from your competitors? Why should they choose you?
Make sure you communicate this clearly and efficiently as this will be one of the first things a visitor sees.
2. Use as few fields as possible
Don’t overwhelm visitors with 10 form fields when really 2 will do. The more fields the visitor has to fill out the more likely they are to just leave.
3. Have one clear call-to-action
Let visitors know exactly what you want them to do next. Do you want them to fill out a form? Make a purchase? Read more? Whatever it is, pick one and stick to it. When you have multiple calls to action fighting for the user’s attention, the user might just ignore them all.
4. Get to the point
Remove all unnecessary fluff and extra content from your site and get to the point. Your visitors don’t want to read a book, they want to know what you’re offering and how it can benefit them.
5. Answer common objections
Is this product compatible with X? What is the difference between this service and Y? These are examples of objections your visitors might have before converting. If you leave these objections unanswered visitors might just assume the worst and leave.
6. Optimize site load time
If your site takes more then 3 seconds to load, 50% of visitors will just leave. All of the tips mentioned in this article are useless if your visitors leave before even viewing the site. Make sure your load time is under 1.5 seconds on desktop and especially mobile devices.
7. Create context-specific landing pages
Visitors that came from search often have different intent then visitors from your PPC campaign. Make sure you have landing pages for different sources that are built specifically for those visitors.
8. Give a guarantee
Whether it’s a money-back guarantee or a free trial. Guaranteeing the visitor something will build trust and raise the likelihood of them converting.
9. Use real photos instead of stock photos
Stock photos are very easy to pick out and often make visitors lose trust when spotted. By using professional photos taken specifically for your company you’re telling the visitor that they’re worth more than a $5 stock photo and that they can trust you.
10. Focus on benefits first, then features
Visitors don’t care about what you’re selling, they care about how it will benefit them. So focus on the benefits of your product or services first and then start going into the features of it.
11. Make sure your website is responsive
50% of all internet traffic is from mobile devices. If your website isn’t responsive to mobile devices you’re cutting your conversion rate in half. Make sure your website responds well to desktop devices, tablet devices, mobile devices, and everything in between to maximize your potential conversions.
12. Make sure your website is visually appealing
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. Make sure your website is professionally designed and developed so your company leaves a good first impression.
13. Use various payment options
If a visitor is ready to convert but you don’t accept credit cards, they’re not going to open up a Paypal just for your site. Make sure you accept all popular forms of payment so you never lose out on visitors ready to convert.
14. Use high-quality images
Pixelated, stretched images are the last thing you want on your site when trying to convert visitors and build trust. Make sure all images on your site are as high of quality as possible without having a large impact load time.
15. Use video
A simple explainer or demo video can do absolute wonders for your conversion rate. Just remember to keep it under 1-2 minutes and have it done professionally or else it might end up detracting from your efforts.
16. Get personal
Personalization has been seen to increase conversion rates by double on first and second-page visits. By personalizing content towards your visitor based on demographics, previous behavior, market segments and more, you build more trust and become more relatable.
17. Tell a story
It’s no secret that humans love stories. Make sure to be getting your visitors excited about your product or service by telling them an engaging story.
18. Lose the hype
Consumers are becoming more and more savvy about traditional marketing techniques that have been shoved down their throat. Lose the hype in your copy and focus on communicating your marketing message clearly and effectively to the visitor.
19. Say hello
Have a simple chatbot to help answer common questions or concerns the visitor might have. Make sure to be triggering the chatbot at the most optimal time, no one wants to start chatting away without even knowing what the website is about.
20. Use social proof
Testimonials, reviews, and social media shares are all examples of social proofs you could be using on your website. Make sure to be including plenty of social proof on your site to build as much trust as possible with the visitor.
21. Keep it simple
Don’t overwhelm your visitor with tons of navigation options, popups, CTA’s, etc. Keep your landing pages simple and to the point with minimal distractions.
22. Create a sense of urgency
Create a sense of urgency on your site and make it clear to the visitor why now is the best time to convert, make sure to use active language alongside the text.
23. A/B test everything
Test different colors, layouts, copy, or anything else against each other to see which best convert. Go with the best converting option then rinse and repeat.
24. Write enticing headlines
The headline is one of, if not the most important element on your landing page. Make sure to write enticing copy for your headline as well as use optimal keywords in it.
25. Let visitors zoom in on photos
Let visitors zoom in on photos to allow them to get a close-up look and get a good idea of what the product or service will look like. Creating transparency and building trust.
26. Measure your conversions
This should be a given but if you’re not already measuring conversions then you’re shooting in the dark. By measuring conversions you’re able to see what does and doesn’t work for your site and make changes accordingly.
27. Keep conversion elements above the fold
Forms, opt-in boxes and conversion elements of the like should be above the fold to allow visitors to take action right from the get-go.
28. Include contact information
Make sure to include all contact information to help build trust between the visitor and your brand. No one want’s to do business with a ghost!
27. Give some discounts
Offer discounts, free-shipping or promo codes at the checkout for the customer’s next purchase. It’s hard to turn down free money!
28. Compare yourself to your competition
Outright tell the visitor why they should pick you over your competition. It’s a very bold and effective way to build trust.
29. Include social media follower count
Your social media follower count is yet another social proof you can be leveraging to build trust.
30. Include privacy statements on forms
Let your visitors know exactly what you’re doing with their data before they submit it. The last thing a visitor wants is a sketchy company with their data.
31. Write your copy “me-to-you” vs. “us-to-everyone”
Write your copy as more personalized “me-to-you” rather than “us-to-everyone” so you don’t come off as a large, emotionless entity.
32. Include numbers
76% of people admit to having a deep love for numbers. I made that last sentence up but didn’t the number entice you just a little bit?
Numbers are very enticing brain candy and a very effective way to persuade people in your favor. Make sure to back up your primary claims with numbers and statistics.
33. Keep testing and experimenting
Keep A/B testing everything and never stop! Just because you like where you’ve gotten your conversion rate, doesn’t mean you can’t get it higher. Adapt to the market and make sure you’re always thinking of new ways to optimize your conversion rate.
If you only took away one thing from this article I would want it to be to constantly experiment, measure and test different tweaks to your landing pages. What works for a certain type of landing page might not work for yours so you must be always experimenting and testing.
Conversion rate optimization is only done when you get a 100% conversion rate. Until then, keep optimizing!